Online Marketing for Musicians
Having a solid set of online profiles can mean the difference between a band or musician being booked at any decent club or fading into obscurity. In this article I’ll list a set of best practices that can be used to help you and/or your band up the totem pole to assist in getting better bookings and possibly demanding a higher paycheck either in the form of guarantees or ticket sales.
The optimal structure of your online profile should consist of three major categories:
Your website is the core of your online presence. There are a lot of arguments out there about whether or not artists need websites. Most of those arguments state that Facebook, YouTube and other social media accounts do the exact same thing as a website. Those arguments couldn’t be any more wrong. Let’s start by asking ourselves one very simple question: “Who owns (figuratively) the internet?” If you answered with “Google” then you are correct! It certainly isn’t Al Gore.