Online Marketing for Musicians

Online Marketing for Musicians

Having a solid set of online profiles can mean the difference between a band or musician being booked at any decent club or fading into obscurity. In this article I’ll list a set of best practices that can be used to help you and/or your band up the totem pole to assist in getting better bookings and possibly demanding a higher paycheck either in the form of guarantees or ticket sales.

The optimal structure of your online profile should consist of three major categories:

Website

Website

The “Central Hub” to your online presence.

Social Media

Social Media

The “Arms” of your profile

Analytics

Analytics

The Proof is in the Pudding

Website

Your website is the core of your online presence. There are a lot of arguments out there about whether or not artists need websites. Most of those arguments state that Facebook, YouTube and other social media accounts do the exact same thing as a website. Those arguments couldn’t be any more wrong. Let’s start by asking ourselves one very simple question: “Who owns (figuratively) the internet?” If you answered with “Google” then you are correct! It certainly isn’t Al Gore.

Dwight Thompson
dittoddt@gmail.com

Dwight Thompson is a web developer, social media manager, SEO and professional musician. His company, Artist's Web InSite, focuses on meeting the needs of Artists and their organizations in creating a strong, engaging presence on the web.

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