Search Engine Optimization

Otherwise known as SEO…

The art of being found in the search engines. It is no secret that Google rules the roost when it comes to search engines, therefor it should come as no surprise that in order to be found on Google (or any other search engine for that matter), one must play by Google’s rules of engagement. You may have heard arguments against SEO, that it isn’t needed, that it is a waist of time. Those arguments are ill-founded and quite wrong. Every minute approximately 571 new websites are created. That’s over 800,000 new websites PER DAY! You could build the most amazing and beautiful website in the whole world and no one would find it if it wasn’t indexed properly with the search engines. If someone is looking for you, specifically, and only you, there is a chance they will find you but you still have to register with the search engines. But what about the other billions of people on the globe who have no idea who you are but know they like something kind of like you? If you have a good SEO strategy in place they will find you. If you choose to ignore this ever-important piece of web-strategy, expect to be buried under the 800,000+ websites per day (not to mention the ones already in existence) who do have an SEO strategy.

Titles, Descriptions & Keywords

The basic building blocks of SEO. Having an accurate title and a well written description using meaningful keywords is the very least you can do to be found by search engines. Artists tend to use what’s called “backwards SEO.” This refers to the fact that most fans don’t use broad search definitions. Instead they search for the artist they are looking for directly. If your titles and descriptions aren’t up to par, they may have a hard time finding you.

Alt Tags

Another basic, but often overlooked concept of labeling your images so they have the ability to be searched. Search engines don’t see pictures, they see text. Your images and videos should be equipped with titles, descriptions and keywords just like your webpages. This also includes embedding copyright information into proprietary images.

Sitemaps and Robots.txt files

These give the search engines a leg up on your site and help define the structure of what you want to be seen and omit the parts that you don’t want or need the search engines to index.

Regular Site Submissions

Once a week is recommended. Hopefully you or someone else is updating your website regularly with new, organic material that the search engines can latch onto. Growing your website with organic material should be a priority.

An Artist’s Web InSite website typically employs all of these techniques and more, depending on the client. Some items such as regularly submitting new content to a website is up to the client although accommodations can be made on a case-by-base basis, depending on the scope of your project.